{"id":9661,"date":"2023-03-16T12:44:44","date_gmt":"2023-03-16T12:44:44","guid":{"rendered":"https:\/\/amerexingredientes.com\/?p=9661"},"modified":"2025-05-19T11:06:09","modified_gmt":"2025-05-19T11:06:09","slug":"innovation-food-industry","status":"publish","type":"post","link":"https:\/\/amerexingredientes.com\/en\/innovation-food-industry\/","title":{"rendered":"INNOVATION IN THE FOOD INDUSTRY: CURRENT TRENDS"},"content":{"rendered":"\n

Welcome to the Amerex Blog! In this post we will talk about the current trends in the food industry. <\/strong>If you are engaged in product research and development in a company in the food sector surely you will want to know what technological innovation is currently leading and how you can apply it to your food.<\/strong><\/p>\n\n\n\n

We will also review what trends consumers demand, food minimally processed and containing no chemical additives in its composition, and how to respond to these technological challenges, biotechnology<\/em> haspositioned itself as one of the fundamental tools in this new era of FoodTech<\/strong>.<\/em><\/p>\n\n\n\n

Which is the origin of food innovation and where is it possible to innovate in the development of a food?<\/em><\/strong><\/h2>\n\n\n\n

According to the definition of “Innovate”, this act consists of modifying a thing, in this case it could be a food, to introduce innovations that generally improve the above. These modifications can bring more quality to the product, more versatility or improve its use or functionality. Returning to the example of innovation in food<\/strong>, it would therefore be based on modifying these products to improve their nutritional and organoleptic quality, modifying the taste or color in order to make it more attractive to the consumer and also fundamental, to ensure the microbiological safety of the food.<\/p>\n\n\n\n

These possibilities of innovation are not limited to modifying “the product”, there is also the possibility of innovating at the level of the production process<\/strong> , from making use of Artificial Intelligence (AI) technologies and robotics to digitize it and automate it or apply a new process such as fermentation (one of the trends that has been hitting hard this year).<\/p>\n\n\n\n

In short, innovation in the food industry has been a process of constant evolution, which has impacted both the product itself and the manufacturing process and advertising surrounding it. In this regard, below we will see what changes in consumer behavior have been related to innovation in the agri-food sector, Is it the food industry that adapts to the needs of the consumer or is it the marketing of companies that create needs and new eating habits?<\/em><\/p>\n\n\n\n

What changes in consumer behavior are related to food innovation?<\/em><\/strong><\/h2>\n\n\n\n

In any sector there is always the debate about whether it is the companies, through their marketing and communication department, that create new needs in customers or whether on the contrary, companies are the ones adapting to the new trends demanded by consumers. It is not an easy question to answer and most likely there is no single answer, what is clear is that the fundamental objective of innovation will always be to offer a better product to the consumer and to stand out in some way against the competition.<\/strong><\/p>\n\n\n\n

Within any industry, and in the food industry in particular, the search for innovation is a constant that seeks to meet the needs of an increasingly informed consumer and<\/strong> demanding tegracies to access the internet and new technologies. Besides, in this new era referents who through social networks are capable to create new currents have emerged. A clear example of this is the whole debate generated around Carlos R\u00edos and his Realfooding<\/a> movement. This with two of the clear examples that have been observed in the sector:<\/p>\n\n\n\n